My love for Tower 28 is pretty well known at this point. They are my ‘they launch something, I’ll buy it’ brand. Heck, I’ve already done a full swatch-a-thon on their iconic blush balms. But I realised the other day that I own most of their glosses as well. So, I figured, let’s have another swatch party!
Before I show you all 13(!) of the glosses I own, let’s chat a little bit as to why I adore this formula so much. The Shine On Lip Jelly’s have a consistency somewhere between a gloss and an oil. They are no stick, full slip, full shine, and in some cases, quite pigmented to boot. The formula is boosted with lip loving ingredients like Apricot Kernel Oil, Raspberry Seed Oil, and Rosehip Oil to nourish, heal, and soothe the lips. It’s also a fragrance free formula for those who aren’t wild about fragrance. It’s been my favourite gloss formula for a while. And I would happily replace them whenever I run out of the shades that I have.
NAME: Chill
SHADE DESCRIPTION: Clear Gloss
NAME: Lucky
SHADE DESCRIPTION: Clear Baby Pink
EM’S NOTE: This is a limited edition shade that sold as part of the Line + Shine Lip Kit. It is available at Mecca at the time of writing.
NAME: Fire
SHADE DESCRIPTION: Sheer Orange
NAME: Spice
SHADE DESCRIPTION: Sheer-ish Red
NAME: Pistachio
SHADE DESCRIPTION: Semi Sheer Milky Nude Pink
NAME: Oat
SHADE DESCRIPTION: Semi Sheer Milky Peachy Pink
NAME: Coconut
SHADE DESCRIPTION: Semi Sheer Milky Rosy Pink
NAME: Cashew
SHADE DESCRIPTION: Semi Sheer Milky Rosy Brown
NAME: Sesame
SHADE DESCRIPTION: Semi Sheer Milky Mauve
NAME: Almond
SHADE DESCRIPTION: Semi Sheer Milky Chocolate
NAME: Magic
SHADE DESCRIPTION: Clear Gloss With Gold Shimmer
NAME: Iced Pistachio
SHADE DESCRIPTION: Semi Sheer Milky Nude Pink With Gold Shimmer
EM’S NOTE: This was part of a limited edition collection from 2024 and is no longer available.
NAME: Iced XOXO
SHADE DESCRIPTION: Sheer Pink With Gold Shimmer
EM’S NOTE: This was part of Tower 28’s 2024 Holiday Collection. It is no longer available.
And that is a wrap on my Tower 28 Lip Jelly collection. As I always do, here are the swatches!
I am missing one or two shades from this range. And I’ll probably get them eventually. But for right now, I think I’m pretty set for gloss. Have you tried the Shine On Lip Jelly’s from Tower 28? Let me know in the comments
Cheers and love
Emily xo