Emmie Reviews – Tower 28 MakeWaves Mascara

As a frequent connoisseur of beauty content, some of my favourite videos to watch are the end of year favourites. Mostly because I’m a snoopy bitch who likes to know what other people are loving. While I was watching the Best of 2022 videos, I noticed that there was one mascara in particular that got shouted out quite a few times. That being the Tower 28 MakeWaves Mascara that launched earlier that year. And as the undisputed Mascara Queen of Instagram (trademark pending), I knew I had to try it. I picked it up back in February. And I’ve spent a little while playing with it behind the scenes. So, if you want to know if the MakeWaves Mascara is worth the hype, just keep reading.

TOWER 28 MAKEWAVES MASCARA – $32.26 – revolve.com

Let us begin with the packaging. The MakeWaves Mascara is housed in a very sleek, cylindrical, mostly recycled plastic tube. The tube is a matte lavender purple with bright red detail. The tube does feel lightweight, but not in a cheap way. The MakeWaves Mascara is vegan, cruelty free, and contains 8.5ml of product.

The wand of the MakeWaves Mascara is a unique style that I haven’t seen in a while. I would describe it as almost being like a ballet shoe style, where it has a slight bend towards the top. The majority of the longer bristles are towards the back and sides of the brush. With the front having very small, almost barely there, bristles.

The idea behind these wands is that you’re meant to apply the product with the ‘flat’ side, and then use the longer bristles to comb the product through. If I had a nitpick, I do wish that the tip was either finer or had some bristles on the top, just to aid with applying mascara to the inner corner lashes. But that is more of a personal preference. Overall, I do like this wand.

I also really enjoy this formula. It’s not too creamy or waxy. And it feels especially lightweight on my lashes. It was also very easy to comb the product through. Clumping was not an issue with this mascara at all. There aren’t any massively noteworthy ingredients in this mascara. But there is castor and olive oil to help nourish the lashes. Which, again, I do like to see.

First impressions after applying the MakeWaves Mascara, I was immediately impressed. It took me a second to get used to the wand shape. But once I was there, it was a breeze to use. As I mentioned earlier, I used the flat side to apply the product. And then used the bristled side to comb the product through. The big thing I noticed was how deep and dark my lashes looked. I didn’t expect that this would be as volumising as it was. But it also gave me great length, separation, and lift!

And those great results followed into the wear test. I can see why this made it onto so many best lists! Because I think I’m in love. This wore absolutely beautifully over my nine hour shift. It looks exactly the same as it did when I first applied it. I didn’t have any flaking. And while I did have some transfer in the beginning, it was minimal at best. I will also say that as the formula began to dry out, that transfer became basically non existent. One minor thing about this formula, it’s not waterproof. On the one hand, that does mean that it’s incredibly easy to remove. But this review would have been out a week earlier had it not been for the 150mm of rain we copped (#NorthWestQLDThings).

All in all, I’m not sure I could give this a more ringing endorsement. The Tower 28 MakeWaves Mascara gets a massive thumbs up from me. And I cannot recommend it enough. It is currently sold on on Revolve (they ship Tower 28 worldwide). But rest assured, I will let you all know the split second it’s back in stock. Because I think I’ll need a new one sooner rather than later. Have you tried the Tower 28 MakeWaves Mascara? Let me know in the comments!

Cheers and love
Emily xo