Emmie Reviews – L’Oreal Telescopic Lift Mascara

January 25th, 2023. A day that will live on in makeup infamy. That was the day that TikTok Beauty Influencer, Mikayla Nogueria, uploaded her L’Oreal Telescopic Lift Mascara ‘review’. That post, which at the time of writing is sitting at nearly 60 million views, sparked one of the biggest beauty controversies since the days of Sistergeddon. And everyone had an opinion about it.

Watching this all unfold throughout the tail end of January and early February, two thoughts sprung into my mind. Thought number one, when I said I wanted to go back to 2018, I shouldn’t have wished it on that monkey’s paw. Thought number two, god damn it. I’m going to have to review this, aren’t I? Fortunately, this didn’t take that long to launch in Australia. And I’ve spent most of April putting it through it’s paces. So, was the Telescopic Lift worth all of the controversy? Just keep reading!

L’OREAL PARIS TELESCOPIC LIFT MASCARA – $31.99- priceline.com.au

The packaging of the Telescopic Lift Mascara is definitely a departure from what I’ve usually seen from L’oreal’s other mascaras. The tube is a matte black with chrome and silver detail. It starts off like a tube, but the base is a square shape. It’s not too bulky. And despite it’s simplicity, it’s still quite eye catching. The Telescopic Lift Mascara contains 9.9ml of product and is supposedly a vegan friendly formula (L’Oreal is still a company that uses third party testing).

The wand is a new, unique design for L’Oreal. They call it a double hook bristle brush. With one side covered in short, equally spaced out bristles that are designed to grip and lift the lashes. The other side of the brush is almost completely flat. Right off the bat, I find this wand difficult to use. It’s similar to the Make Waves Mascara wand. But there is no bend to this wand. It’s very straight. And because there are no bristles on the tip, I find it difficult to reach my inner lashes.

The formula is fairly standard. Not too waxy, not too wet. And it’s rich in black pigment. The formula contains ceramides to help draw and retain moisture to the lashes. Having said that, I find that this formula has a super quick dry down. And it’s best removed with water rather than oils.

Applying this mascara took some trial and error with me. Like I said, the wand was a little difficult to use and get used to. The first big note I had was that this mascara is lucky that it layers well. Because I felt like I was using a lot of product to get any real effect on my lashes. The above picture was after 3 coats. Which brings me to point number two, if you like volume and length, maybe sit this one out. It lifts and separates. But that’s really about it. It didn’t give me a false lash effect at all. Overall, pretty underwhelming.

But that’s nothing compared to the wear test. Y’all, we have a smudger! First one in a while, too. I had smudging on both my eyelids and under my eyes. And the above photo’s were taken on a good day. I have another picture from last week when I was wearing makeup. The smudging was much worse and extremely noticeable. The other thing I noticed was that on me, it did not hold that lift at the end of the day. My lashes had just fallen flat. Which is odd for me. On the plus side, I didn’t experience any flaking. But that’s really the only positive that I have.

Well, I think we can all see where this review is heading. The L’Oreal Telescopic Lift Mascara is big ole pass for me. I don’t vibe with the brush, it smudges, and worst of all, for a lifting mascara, it doesn’t stay lifted. And for $32? It’s way too pricey for a drugstore mascara. Personally, I would stick with the Maybelline Lash Lift. It’s more affordable and once it’s on, it doesn’t budge. Have you tried the L’Oreal Telescopic Lift Mascara? Let me know in the comments below.

Cheers and love
Emily xo