Well, at long last, she’s finally happening. After 3 years of testing and trialing, I finally have my One Brand Recommendations for ELF Cosmetics. This has easily been my most requested OBR because, let’s face it, ELF has a lot of products in their range. And a lot of good products at that. I suspect that this won’t be the only one of these that I’ll do. As you can imagine, I had a very hard time even narrowing this line up down to 10 products. But if you were to ask me which 10 ELF products were the must haves, these would be it!

ELF COSMETICS POWER GRIP PRIMER + 4% NIACINAMIDE – $24.00
This primer is the reason why I’ll never buy the Milk Makeup one ever again. I genuinely find this one to have a better hold on the skin without feeling uncomfortable. Plus, the Niacinamide is a nice bonus.
ELF COSMETICS SOFT GLAM SATIN FOUNDATION – $18.00 (review here)
This just got the review treatment. But Cliffs Note’s version, fantastic medium coverage. Super lightweight. And it wears all day long without cracking or sinking into lines.
ELF COSMETICS HYDRATING CAMO CONCEALER – $12.00
This might be one of the more polarising favourites on this list. But it’s my list and I love the Hydrating Camo Concealer. A little on the thick side, but it blends so well. And I especially love it for mature under eyes.

ELF COSMETICS PRIMER INFUSED MATTE BRONZER – $14.00
One of the more underrated drugstore bronzers. Leaves a soft matte finish to the skin. I just wish the shade range here in Australia was better.
ELF COSMETICS PUTTY BLUSH – $16.00
I always forget how good and pigmented these are. Great range of shades and they are ridiculously easy to work with. I have Bora Bora (Bubblegum Pink) and Bahamas (Burnt Orange)

ELF COSMETICS BROW WOW GEL – $9.00
OK, this might be the most underrated product in ELF’s line. This is the brow gel I use when my brows are already in pretty good shape. Mostly because while I think it doesn’t set as nicely as some other brow gels, the tint it gives makes up for it. And that tint lasts for ages.
ELF COSMETICS LASN ‘N ROLL MASCARA – $18.00 (review here)
It was between this and the Lash Xtender I reviewed last week. Both are excellent. But I’ve repurchased the Lash ‘N Roll three times now. And it does everything the Lash Xtender does with a normal, non tubing formula.
ELF COSMETICS FINE AS FLECK GLITTER EYESHADOW – $12.00
If I’ve been wearing a sparkly eyeshadow recently, most likely, it’s been one of these. They are worth every penny. Absolutely perfect for a one and done eyeshadow look. I hope more shades come here soon.

ELF COSMETICS GLOW REVIVER LIP OIL – $18.00
It took me a minute to get into these. But now, they are in my top 3 favourite affordable lip oils. They are the right balance of glossy and oily on the lips. Plus, they are so nourishing. I am keen to try the glittery versions that just came here.
ELF COSMETICS CREAM GLIDE LIP LINER – $6.00
For $6? You cannot go wrong. They truly do glide on the lips. And while they aren’t the most longwear liner formula, they reapply easily enough for me to look past that.
And those are my ELF faves! Like I said at the start, I could definitely do two or three more of these post. Because ELF has so many new products launching all of the time. So, as always, let me know if that is something you want to see. And let me know your ELF favourites on the comments below.
Cheers and love
Emily xo
Wonderful round up! Shocked about the lip liners